Facebook has >2.7 billion monthly active users.There are >1.8 billion daily active users.Its daily active user base far exceeds the second-most used social media platform, YouTube. Facebook demographicsįacebook has huge potential for social media marketers, so Facebook stats and Facebook social demographics matter.Īlong with being one of the oldest social media platforms out there - in internet years, of course - Facebook also continues to be the most popular. That’s an increase of about 2 million new users per day. #8: >180 million more people used social media between July and September, 2020 compared to April, May and June, 2020. #7: Facebook continues to be the most popular social media platform among global users.Īnd the majority of its users are ages 18 to 34. Social media demographics show the greatest gender divide is in southern Asia, where only 24% of social media users are female. #6: 55% of all global social media users are male. #5: 99% of all social media users are accessing platforms via their mobile devices, at least at some point. #4: Users in the Philippines are spending the most time on social media: 3 hours and 53 minutes. #3: Put another way, social media users are spending about 15% of their waking life on a social platform. Globally, internet users are spending more than 33% of their internet time on social media. #2: A user spends an average of 2 hours and 29 hours on social media each day. #1: In October 2020, the number of social media users worldwide passed the 4 billion mark. Here are a few general social media demographic points you should know to help your brand find success:
#Facebook 51 different genders how to#
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